Outdoors New Zealand Branding

Outdoors New Zealand (ONZ) rebrand in 2013.
Outdoors New Zealand is a non-profit organisation providing leadership, advocacy and support to the outdoor recreation, outdoor education and adventure tourism community.

I oversaw all areas of internal and external communications including marketing and branding management of ONZ and its sub-brands.
During my contract, all of the outdated communications systems, branding, and marketing were overhauled to present ONZ as a truly professional national body. Presented with a limited budget and resources, I employed several left-of-field strategies to leverage partner resources and increase the communications.


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